When designing a website one of the most important Chicago Web Design tips is to be different.  Don’t attempt to fit into anyone else’s style or realm of designing.  The easiest way to be different is to incorporate your personal creativity into each of your designs for a client.  No two people are ever thinking the exact same thing; they may come up with similar concepts, but not necessarily the exact same concept.  So you can be safe in knowing that no two people are alike and that is and can be your strong point.  Don’t fall into the trap of going with the same trend that other web designers may be using thinking that will be an easy way to attain new clients.  Companies want to know how you can make them stand out from their competition; no one wants to be the next best cookie cutout.  So take that initiative and introduce something new to the project, at the very least you may open up conversation with your client that will still bring about something new.